Business development
Builds relationships with brands and partners and identifies opportunities for the agency and its creators.
← BACK TO THE TEAM
Founder & CEO
Pablo Camacho Carrión
KNOWN AS KEKO
From competing in Counter-Strike to managing teams and running esports operations, Pablo has built his career inside the gaming ecosystem. As SocialPro’s Founder & CEO, he connects that experience with the business needs of creators and brands.
BACKGROUND / PERSPECTIVE
FROM THE SERVER.
TO THE BUSINESS.
Known in the community as Keko, Pablo competed in Counter-Strike before moving into Valorant. He later managed Valorant teams at Falcons and Five Media Clan, working across the demands of competition, players and team operations.
Alongside leading SocialPro, he works in esports project management and league operations at GGTech Entertainment. His experience includes Circuito Tormenta, Liga Radiante, GAMERGY, VCT Game Changers and Red Bull Home Ground.
At SocialPro, his focus is business development, commercial partnerships and the agency’s long-term direction. He brings an operational approach to connecting brands with creators across Spain, Latin America and international markets.
AT SOCIALPRO
WHAT KEKO WORKS ON
Agency strategy
Sets SocialPro’s direction, with gaming knowledge at the centre of its commercial work.
Campaign coordination
Applies experience from teams, leagues and events to planning and delivering creator partnerships.
EXPERIENCE / FOCUS
THE EXPERIENCE
BEHIND THE WORK.
Competition
Former Counter-Strike and Valorant player.
Team management
Valorant team management at Falcons and Five Media Clan.
Esports operations
Project management and league operations at GGTech Entertainment.
MEET THE TEAM
Alfonso Arias Epifanio
Co-founder & Talent Manager · ZACK